“Hi, I’m a Mac. And I’m a PC.”

How many times have we heard those words? For us political junkies who set our DVRs to record ads and not programs, Apple’s pioneering ad campaign holds a valuable lesson in the brave new world of influencing voters.

So what exactly does the Mac vs. PC war have to do with politics? A lot actually...

There are a variety of ways media consultants present ideas to their clients. This ranges from scripts to ripomatics to actual rough cuts. At the end of the day it doesn’t really matter if it’s on stained napkins as long as the idea is creative, relevant, accurate and well thought out.

Without question, every true GOP operative is concerned about the party's lack of new media savvy.

A good example: last cycle, a bunch of the old guard dabbled in new media, but couldn't get past the simple direct sales pitch or the all-too-easy contribution solicitation. They give absolutely no thought to brand-building or online relationships.